Why a Website Beats Having Just a Facebook Page for Your Business

Many small, local businesses rely on Facebook as their main (or only) online presence. It feels easy, familiar, and free - so why bother with a website?

In 2026, the answer is simple: a website gives your business control, visibility, and credibility that Facebook alone can’t offer.

Here’s why having your own business website is far better than relying solely on a Facebook page.

1. You Don’t Own Your Facebook Page - You Do Own Your Website

Facebook controls everything on its platform.

That means:

• Your reach can drop without warning

• Your page can be restricted or suspended

• Your posts can be buried unless you pay

Your website is different.

A business website is your property. You decide what customers see, how your brand looks, and how people contact you. No algorithm decides who sees it.

For long-term business growth, ownership matters.

2. Google Ranks Websites - Not Facebook Pages

When people look for local services, they go to Google, not Facebook.

Searches like:

• “Electrician near me”

• “Local hair salon”

• “Builder in [town name]”

• 
  

Google prioritises business websites, not social media pages.

Without a website, your business:

• Struggles to appear in search results

• Misses out on local Google traffic

• Loses customers to competitors with websites

A website gives your business a real chance to be found online.

3. A Website Looks More Professional Than a Facebook Page

Customers trust businesses that look established.

A professional website:

• Builds confidence instantly

• Shows you take your business seriously

• Makes it easier for customers to choose you

  
  

Facebook pages all look similar. Your website lets you stand out with:

• Your own branding

• Clear service information

• A focused customer journey

In competitive local markets, perception makes a big difference.

4. Facebook Distracts Customers - Your Website Doesn’t

On Facebook, your business competes with:

• Other businesses

• Ads

• Notifications

• Endless scrolling

  
  

Even when someone visits your page, they’re one click away from a competitor.

Your website keeps visitors focused on:

• Your services

• Your message

• Taking action (calling, booking, enquiring)

A website is designed to convert visitors into customers, not distract them.

5. Your Website Works 24/7 Without Pushing Ads

Facebook increasingly limits how many people see your posts unless you pay.

Your website doesn’t need boosting.

A well-built website can:

• Generate enquiries day and night

• Answer common questions

• Showcase reviews and testimonials

• Support your business while you’re busy

It acts as a 24/7 digital shopfront for your business.

6. Facebook Can Support Your Website - Not Replace It

Facebook is useful, but it works best alongside a website.

The smart setup is:

• Facebook for visibility and engagement

• Your website for trust and conversions

Social media brings attention. Your website turns that attention into customers.

Final Thoughts: A Website Gives Your Business Stability

Relying only on Facebook puts your business at risk.

A website gives you:

• Control over your online presence

• Better visibility on Google

• Stronger trust with customers

• A solid foundation for growth

In 2026, a Facebook page alone isn’t enough.

Need a Website That Actually Works for Your Business?

At First Step Media, we build affordable, professional websites designed specifically for small, local businesses.

No jargon. No pressure. Just websites that help you get found and chosen.

👉 Take the first step today.