Tradies
In a time where "(trade) near me" is being searched more than ever (700,000 times a month!), can you afford not be in those results?
+23k
Daily Google searches
Customers conduct over 23,000 daily searches for local tradespeople - talk about high demand!
42%
Percentage of local searches who click tradies in Google Maps
No website & Google Profile? No Google Maps = losing customers!
97%
Percentage of people who search online to find local trades
Not on Google (with a website) means you're invisible to customers.
88%
Percentage of people who search "...near me" are ready to book now.
Social media doesn't get you on these results.
Tradies'
Client Journey
How having a website benefits you, the tradie.
01
Awareness
Their journey begins when the client notices something is broken or requires an upgrade. The first thing they do is realise there is a need.
02
Consideration
Once they've identified their need they start investigating & building a shortlist of potential tradespeople. They ask friends, search Facebook, check Google and read reviews.
03
Quotation
Breaking point - winning or losing the job rests on the communication between client and tradesperson, the reviews, the portfolio and the value.
04
Decision - the hire
After weighing up all factors, the client chooses their tradesperson that that they feel is the best fit for their needs.
05
Retention / Referral
Job done! Your standard of work for them is now your biggest selling point - word of mouth, Google review, website testimonials, social media promotion, all bundled to get you your next client.
Straight forward.
So is this: your involvement in the client journey ends at Step 2 without a website.
Your customers aren’t scrolling for a plumber - they’re searching for one - and the numbers prove it.
At First Step Media, we build websites that put tradespeople exactly where homeowners are looking: right at the top of Google, with a professional online presence that builds trust instantly.
Customers Search Google first - not Facebook
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97% of people use Google to find local trades.
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88% of local searches lead to contact within 24 hours.
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42% of clicks go straight to the Google Map Pack - a spot you only reach with a proper website + Google Business Profile.
If you’re not on Google, you’re invisible to the customers who are ready to book today.
Websites Convert More Jobs Than Social Media
A website isn’t just a digital business card - it’s a 24/7 sales tool.
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Websites convert at 2.7%, compared to social media’s 1.5%.
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81% of customers research online before choosing a tradesperson.
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94% of first impressions come from your website design.
A clean, professional site instantly builds trust in a way a Facebook page simply can’t. You own your website - you don’t own social media. Facebook can change its algorithm, hide your posts, or even lock your account. Your website? You own it. You control it. It works for you every single day.
Social Media Is Great - But It’s Not Enough
Social media helps people see your work.
A website helps people hire you.
When you combine both, you get the best of both worlds:
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Social media for visibility
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A website for enquiries, bookings, and trust
Ready to Get Found?
We build fast, modern, mobile‑friendly websites for tradespeople across the UK - designed to get you on Google, bring in more enquiries, and make your business look as professional as the work you deliver.
Your website works while you’re on the job. Social media can’t do that.
STOP LOSING WORK TO COMPETITORS!
LEVEL UP YOUR BUSINESS FOR JUST £249 WITH THE GROWTH BUILDER WEBSITE PACKAGE (OUR BEST FOR TRADIES!)
WHAT'S INCLUDED?
What a First Step Media website can do for YOU
