Tradies
In a time where "(trade) near me" is being searched more than ever (700,000 times a month!), can you afford not be in those results?
+23k
Daily Google searches
Customers conduct over 23,000 daily searches for local tradespeople - talk about high demand!
42%
Percentage of local searches who click tradies in Google Maps
No website & Google Profile? No Google Maps = losing customers!
97%
Percentage of people who search online to find local trades
Not on Google (with a website) means you're invisible to customers.
88%
Percentage of people who search "...near me" are ready to book now.
Social media doesn't get you on these results.
Tradies'
Client Journey
How having a website benefits you, the tradie.
01
Awareness
Their journey begins when the client notices something is broken or requires an upgrade. The first thing they do is realise there is a need.
02
Consideration
Once they've identified their need they start investigating & building a shortlist of potential tradespeople. They ask friends, search Facebook, check Google and read reviews.
03
Quotation
Breaking point - winning or losing the job rests on the communication between client and tradesperson, the reviews, the portfolio and the value.
04
Decision - the hire
After weighing up all factors, the client chooses their tradesperson that that they feel is the best fit for their needs.
05
Retention / Referral
Job done! Your standard of work for them is now your biggest selling point - word of mouth, Google review, website testimonials, social media promotion, all bundled to get you your next client.
Straight forward.
So is this: your involvement in the client journey ends at Step 2 without a website.
Your customers aren’t scrolling for a plumber - they’re searching for one - and the numbers prove it.
At First Step Media, we build websites that put tradespeople exactly where homeowners are looking: right at the top of Google, with a professional online presence that builds trust instantly.
Customers Search Google first - not Facebook
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97% of people use Google to find local trades.
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88% of local searches lead to contact within 24 hours.
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42% of clicks go straight to the Google Map Pack - a spot you only reach with a proper website + Google Business Profile.
If you’re not on Google, you’re invisible to the customers who are ready to book today.
Websites Convert More Jobs Than Social Media
A website isn’t just a digital business card - it’s a 24/7 sales tool.
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Websites convert at 2.7%, compared to social media’s 1.5%.
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81% of customers research online before choosing a tradesperson.
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94% of first impressions come from your website design.
A clean, professional site instantly builds trust in a way a Facebook page simply can’t. You own your website - you don’t own social media. Facebook can change its algorithm, hide your posts, or even lock your account. Your website? You own it. You control it. It works for you every single day.
Social Media Is Great - But It’s Not Enough
Social media helps people see your work.
A website helps people hire you.
When you combine both, you get the best of both worlds:
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Social media for visibility
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A website for enquiries, bookings, and trust
Ready to Get Found?
We build fast, modern, mobile‑friendly websites for tradespeople across the UK - designed to get you on Google, bring in more enquiries, and make your business look as professional as the work you deliver.
Here's an example of a tradesperson website we built.
Your website works while you’re on the job. Social media can’t do that.
STOP LOSING WORK TO COMPETITORS!
LEVEL UP YOUR BUSINESS FOR JUST £349 WITH THE TRADIE ELITE WEBSITE PACKAGE (OUR BEST FOR TRADIES!)
WHAT'S INCLUDED?
Tradie Elite
Tradie Elite - Everything a Tradesperson Needs to Win More Work
Built specifically for tradespeople who want to stand out from the competition, build trust instantly and make it easier for customers to choose them. Tradie Elite combines a professional website with powerful marketing tools that help you get found locally, generate more enquiries and collect more five-star reviews - all in one complete package.
What you get:
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A professionally designed, SEO-focused website built to generate enquiries
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A fully optimised Google Business Profile to boost your local visibility
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A professional business email address to strengthen your brand
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Google Review QR sticker pack for toolboxes, clipboards, vans and more
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NFC Review Card allowing customers to leave a Google review with a single tap
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Branded business cards featuring a QR code linking directly to your website
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A 30cm QR code van sticker that turns your vehicle into a mobile advert
What it does for you:
✔ Helps you get found by more local customers searching for your services
✔ Builds trust with a professional online presence that sets you apart
✔ Makes collecting five-star Google reviews quick and effortless
✔ Keeps your business working for you—even when you're on the move
Best for:
Plumbers, electricians, builders, plasterers, landscapers, decorators, joiners and all tradespeople who want everything they need to build a professional brand, attract more enquiries and grow their business from one complete package.
What it could
look like
Take a look at this example website created by First Step Media to see what's possible. Built to look professional, earn trust and turn more visitors into enquiries, it's everything your business needs to stand out online.
What a First Step Media website can do for YOU
